Blue to white
Grundig | D'art Design Gruppe | IFA 2011 Berlin, Germany | 1996 sqm
Grundig | D'art Design Gruppe | IFA 2011 Berlin, Germany | 1996 sqm
It was a dynamic combination of catwalk and product presentation that D’art Design created for Grundig at the IFA 2011. The fair design visualizes Grundig’s brand dynamic: The enterprise with great tradition could record a 29% plus compared to the previous year from January to August 2011 in Europa.
The catwalk in the consumer area provided a splendid stage to the fashion show as well as to the Grundig products. The models route ran through the topic areas like the cooperation between Grundig and the DFL. In the product area “Kitchen” a festively laid dinnertable that was abstractly folded winds over the catwalk. Elongated blue beaming lights that floated under the ceiling in a staggered arrangement along the space’s alignment highlight the brand dynamic. The distinction as “Specialized trade brand of the year” was mirrored in the broadly arranged trader’s area that made up 50% of the whole exhibition area.
The catwalk in the consumer area provided a splendid stage to the fashion show as well as to the Grundig products. The models route ran through the topic areas like the cooperation between Grundig and the DFL. In the product area “Kitchen” a festively laid dinnertable that was abstractly folded winds over the catwalk. Elongated blue beaming lights that floated under the ceiling in a staggered arrangement along the space’s alignment highlight the brand dynamic. The distinction as “Specialized trade brand of the year” was mirrored in the broadly arranged trader’s area that made up 50% of the whole exhibition area.
trader area
Photography
Tobias Wille
Tobias Wille
