Billy Tea is one of Australia’s iconic brands, rich in history & heritage. It was one of the first brands to promote that being Australian was something to be proud of. It was also the tea that made the song Waltzing Matilda famous!

The brand had not been touched for years and the brand owners TATA beverages engaged Bold-inc to look at how we could revitalize the brand to appeal to today's consumers and stand out on shelf. Read Less