Corporate design and naming for a new strategic business company. The concepts that inspired the project are navigation and sailing. The company wanted a concept to reflect their courage and entrepreneurship, for setting up a new and young business in such hard times. The constance and team-work of a sailing crew is the perfect reference for this new company.
"Balandra" is a sailboat typical from the Balearic Islands, and has been used by local fishermen since the last century. The logo reflects a simplified image of the sailboat.