Agência Upside is a web design and digital marketing agency, located in Passo Fundo/RS, a brazilian town.
2011 was a mark in their 8-years history, since they moved from a very small town to Passo Fundo, a fast-growing digital center in Rio Grande do Sul (the southernmost brazilian state).
For this project, their symbol was polished, increasing readability in poor conditions, like reductions, poor printing, lo-fi resolution, among other conditions. The logotype was completely redesigned, being drawn from scratch, exploring the low-case internet reality.
Check out their work at agenciaupside.com and facebook.com/agenciaupside.