- adidas adizero-G 2020
lightest shoes ever produced by adidas, now also defies gravity*
- This is a forth year minor footware design project. In this project we were allowed to design a sport shoes of any kind of any brand for release in spring season 2020. I picked basketball shoes because I play the sport and thought with more user experience I would be able to create a better design. This project is not related to adidas; we merely need a brand in order to simulate the design process of following a company identity.
- ConceptsThe project starts off as a research into older shoes of the specific brand - in my case it is adidas. We were asked to identify the company's style and design according to it. Observations and interviews of basketball players were also a key point to gain some insight on the product.After the research, it is mainly about sketching out different forms that could be interesting building a shoe onto, and making sure it is technically plausible.
- Refined Design
Because this project was meant to be manufactured, we also had to identify materials and some manufacture details and process. Through this we learned about the process and tooling for footware manufacturing.