- adiNeue custom fonts
by Joancarles Casasín @BaseLab, 2010
- Designed in 2011 for the "all in" campaign launch, created by Sid Lee, this font is drawn to fit the logo of the worldwide known company. The brief asked me to respect 100% the geometrical build of its current logo (dating from the 60's) and its characterist neogrotesque 's' in the logotype of the brand. So I did.
- All the samples of the adineue font in use, excepting the specimens, are designed by adidas suppliers and design teams.