For the past few years, adidas and Goodyear have been producing a range of kicks that incorporate the unique Goodyear tyre tread into the sneakers' soles. The brief to communicate the collaboration between these two brands led us to these images: Burnouts with your feet.
Photography by Stuart Crosset.
Photography by Stuart Crosset.
Below are some behind-the-scenes shots of how we did it. The real thing on a city rooftop, during a cold evening in Melbourne.
