adidas Predator Pulse

This is a print campaign for the Predator Pulse boot adidas released in 2005. The idea was that football players who wore this boot had far better balance than anyone else on the field, so we shot Beckham, Zidane, Raul and Ballack to look like they were playing only on the lines of the pitch with their challengers falling off the edges. It later became a really successful TV spot called "The Impossible field" -which I didn't work on. Read Less