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Bēhance

adidas - It's On Me - China Retail POP

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  • adidas - It's On Me
    China Retail/Point of Purchase Campaign
  • In Spring of 2010, adidas contracted me to work on a number of projects. This project revolved around a shoe that could be worn in the summer and by some of the best off-the-bench players in the NBA. Basketball is huge in China, so our goal was to prove to the market that a low top is the right fit. These images are shown in chronological order. The beginning of the images are the initial designs. The taglines evolve as the team and I make tweaks along the way. This project was art directed by Eric Vellozzi at adidas usa. And the final shoe composition was shot at Polara Studio in Portland, Oregon.
  • Final delivery below.