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Bēhance

adidas Bounce The Block

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  • This campaign for adidas Megabounce profiled real people and cultures that embody the sneaker's claim of being both high in performance and highly fashionable.

    The two cultures we chose to represent this rare balance of athlectics and aesthetics were Krump and American Handball - showcasing real Melbourne krumpers and street handballers in each shoot, not simply models.

    Photography by Gerard O'Connor.
  • adidas x Krump
  • adidas x American Handball
  • Below are some shots of the campaign imagery appearing on outdoor media.
  • And here are some more candid outtakes from the krumping photoshoot.
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