The former wholesaler of organic products, Ekohygien, has in collaboration with Kollor transformed into à la eco. It´s all about a long term relationship, with the objective to build a new brand identity from the ground up. Our first step was to create a new logotype together with a visual identity, followed by a new product catalogue. The custom typeface of the logotype has been supplemented with an accent in form of a heart, which is used throughout the visual identity as a pattern.
The organic cotton product series are the first in line and will be launched in stores all over Sweden in February 2012. More products are currently being produced and will be released later this year.