Zuprevo is an antibiotic, from Merck Animal Health, used to treat cattle with Bovine Respiratory Disease. The assignment was to create a tool for the Merck sales reps that provides way to demonstrate Zuprevo's features and benefits, and sell the customer on its use in 3 minutes or less.

 

One challenge we faced was with the multiple segments involved with this audience. Each Merck sales rep could interact with various segments between: feedlot, dairy, cow/calf, stockers, and veterinarians. Each segment type used the antibiotic differently, and needed to be presented information that catered specifically to their operation.

 

Since the sales team already used iPads in their day-to-day, we set out to develop a native application that houses all of the marketing and sales materials currently created for Zuprevo and enable the sales team to quickly and efficiently build presentations catered to each of their customers individually. The content includes: calculators, videos, research, sales aids, tech bulletins, images, advertising, etc.