Zeeland Food Services launched a new product – a soybean oil made from a uniquely grown bean. I was a leading part of the team that developed the name for this new product, “Zoye,” and then created the logo and look for the overall brand. Rollout of this new product is in process and receiving rave reviews from distributors and consumers alike. Zoye is now found on grocery store and speciatly shop shelves across the nation and was recently featured nationally on Lifetime Television’s “The Balancing Act.”
 
 Naming, Logo, Branding, Collateral, Labeling, Trade Show Display, Advertising, Sales materials