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Bēhance

Zoo Atlanta

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  • INSTINCTIVELY CURIOUS
    Zoo Atlanta Print Campaign
  • Every campaign for a zoo involves animals and that makes sense if your target is the kids themselves. However, my team realized that the kids can beg but ultimately it is the parent that needs convinced to visit the zoo. By showing how much awe, wonder, and pure joy the kids feel when at the zoo we are making parents want to enjoy the zoo with their children instead of just giving in and visiting because the kids want to go see the animals.

    Student Work at The Creative Circus. Quarter 5