Commissioned to create an upmarket brand for application to a range of silicone multi-coloured cookware. The Zing! logo / brand style was created with the tagline "Add a touch of Zing to your cooking and a splash of colour to your kitchen.". In order to add perceived value and desirability to the product each item was characterised by the use of a speech bubble stating "I'm a ...." incorporated onto the packaging to use personification as a unique marketing tool. Packaging was designed, from hanging sleeves and cards to acetate packs and colour boxes with cutaways. Product and Art Direction was important to ensure the overall feel of the brand was consistent across not only the physical product but also the photography and marketing literature. Read Less