The “Zhen Wu Temple” project
is an image redesign to attract young generation.
Since “Zhen Wu” is a Chinese
Taoism temple, the logo is designed with calligraphy to show traditional
characters of China.
On its merchandise designs,
the four-guardian animals in Taoism: Rose finch, Green Dragon, White Tiger and
Basaltic, are drawn like tattoos with strong colors to express the new
generations’ energy and enthusiasm. The whole picture is displayed like on a
scroll, talking people the story of Taoism. The style is inspired by Japanese
Ukiyo-e but changes it to look more like a cartoon, showing the designer’s
efforts on keeping traditional story in classic style but adding new elements
at the same time to attract young people.