Which is the proper way to hang a toilet paper roll?ย
Zewa Deluxe Big Roll was set to find out, through a 360o campaign with youtube videos,
a real-life event, live broadcasts and a mini-site were people could vote on their preferred orientation!
Zewa Deluxe Big Roll was set to find out, through a 360o campaign with youtube videos,
a real-life event, live broadcasts and a mini-site were people could vote on their preferred orientation!
A multi-awarded 360o campaign created for the launch of the Zewa Deluxe Big Roll
in Greece.
in Greece.
We invited twitter influencers to a real-life event which was live-streamed to our minisite.
The users could vote on the minisite and leave a facebook comment to support their opinion & to enter a draw.
*Design-wise this one-pager minisiteย was based on the patterns and the texture of the Zewa Big Roll toipa.
*Design-wise this one-pager minisiteย was based on the patterns and the texture of the Zewa Big Roll toipa.
At the event, the guests voted by raising the toilet brushes next to their seats!
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The event and the whole campaign raised a great discussion on twitter, instagram and facebook.
Some of the results...
Thank you!
