- Identity project for a automotive machine service
that respect the deadlines and work with cleanliness
- The logo's base idea are the wrench tips on a Z shape.
The gradients are meant to give it a bend impression.
- The main typography family is Aller Bold Italic with custom kerning and alignment.
- The colors are really emblematic. A strong and vivid red (like the alert lights in the automobile dashboards) and a dark and plain gray for the type.
The color references were studied and adapted to have a simple code for each media.
- The final versions of the logo are the following:
- Some applications were made to illustrate the hole concept.
- That's it for now,
hope you enjoyed.