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Zero calorie sweetener

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  • Zero calorie sweetener
    Direct Mailer
  • Objective: Target corporate heads, CEOs, Presidents and the likes.  People who are generally health conscious, read calorie conscious, but don’t necessarily find the time to exercise. Encourage them to switch to ZERO, a zero calorie sugar substitute.
    Idea: The mailer sent to each individual consisted of a measuring tape, the tape we use to measure our waist. Only it’s not an ordinary measuring tape, it’s made from an elastic material. Basically, the tape stretches around your waist giving you the measurements you’ve always dreamt of. An exercise that allows one to ‘Choose your waistline.’ Which is exactly what ZERO delivers.
    Result: In the coming months ZERO saw a 17% increase in the sales in the 4 metros where the mailer was sent.
  • Recognition
    Silver at Goa fest 2007
    Finalist at Fab awards London 2007