How Recycling Gets Done
To help Casella's single stream recycling service stand out from their competition, we developed the Zero-Sort Recycling brand. We partnered with Boathouse marketing to research our recycling customers and brand messaging.
Our approach was to pull back the curtain on our recycling process and showcase the technology and people who make Zero-Sort work. Boathouse provided some initial ideas which we took in-house to implement across print, banners, direct mail, signage, and vehicle wraps