The brief: To create a brand identity for a low-cost airline company. This brief was part of the Inspired graphic design contest (Bucharest, Romania, 2009)
The brand idea: A low-cost airline that mainly promotes leisure flights from the Western Europe to Eastern Europe.
The name: The name comes from "Zephyrus", the Greek God of the West Wind. The gentlest of the winds, Zephyrus is known as the messenger of spring.
The tagline: Suggests easiness, pleasure, enjoyability.
The colour: In Greek mythology, Zephyrus was represented wearing a green scarf.
The symbol: A tail fin made of green ribbons flowing in the air. The flow is from the west to the east, suggesting the direction of the wind Zephyrus.