- Zen Campaign - Watermark CU
Product & services promotion
- In an effort to increase deposits, Watermark CU implemented a direct mail campaign to promote specific products to a targeted market; credit-driven, aged 18-34 years, specifically women who typically manage the household budget.
The creative strategy was to use a spa-like feel to attract the eye of the woman who does so much and craves relaxation. The campaign consisted of postcard mailing and accompanying in-branch posters.