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Zazerkalie exhibition identity

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  • Zazerkalie
    Identity for children's exhibition
    August 2010
  • Client: Loft Project ETAJI
    Loft Project ETAGI is multifunctional art-space situated in Saint-Petersburg that consolidates together 3 contemporary art galleries, 4 exhibitional spaces, fashion gallery of Russian and Baltic clothes designers, bar and cafe. Total area occupied by Loft in a former bakery factory is 5000 sq. meters.

    Exhibition Zazerkalie is about fascinating physics and it is extraordinary successful experience in organizing a children's exhibition in Saint-Petersburg. At this exhibition one can see, touch and interact with 35, models that helps to observe physics laws with interest. This is the second time when Zazerkalie comes to Saint-Petersburg. For the first time it happened in winter 2010 and was visited by 50 000 people.

    Task: To create new visual solution for all advertising materials (posters, flyers, tickets, banners, etc) based on a kaleidoscope idea which was used on the first exhibition.