Client: Loft Project ETAJI
Loft Project ETAGI is multifunctional art-space situated in Saint-Petersburg that consolidates together 3 contemporary art galleries, 4 exhibitional spaces, fashion gallery of Russian and Baltic clothes designers, bar and cafe. Total area occupied by Loft in a former bakery factory is 5000 sq. meters.
Exhibition Zazerkalie is about fascinating physics and it is extraordinary successful experience in organizing a children's exhibition in Saint-Petersburg. At this exhibition one can see, touch and interact with 35, models that helps to observe physics laws with interest. This is the second time when Zazerkalie comes to Saint-Petersburg. For the first time it happened in winter 2010 and was visited by 50 000 people.
Task: To create new visual solution for all advertising materials (posters, flyers, tickets, banners, etc) based on a kaleidoscope idea which was used on the first exhibition.