Zayed Stadium was built in 1979, and recently refurbished to be a host for the Fifa Club World Cup.
As part of the refurbishment, we were asked to design
a new, comprehensive wayfinding and signage system
for the public spaces, players and press areas, media suites and the back of house. The stadium is a striking buidling, and we wanted the signage to look like it belonged there. We found shapes for the signs that derived from the characteristic forms of the building. The wrap-around curves of the signage are inspired by the distinctive arches of the entrances. The signs are steel, with durable powder-coated colour. We chose the palette from Abu Dhabi’s brand guidelines: Sandstone for the inner box and Heritage Red for the curved outer steel.When it came to the information on the signs, we needed a typeface that could speak Arabic and English fluently. We picked Tanseek, a new face designed for just this purpose. Tanseek is clear and informative, with the English and Arabic scripts in harmonious proportion. To make best use of the budget, we made the smaller and back of house signs flat rather than the curved.
Project with Simon Borg & Izzy Toft, Populous, for client Mubadala