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Zatarain's // Packaging

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  • The objective of this project was to choose a product and redesign its packaging. I chose Zatarain's boxed rice because I felt that their current packaging does not speak to the lively, New Orleans culture where the brand originated. I noticed that the color schemes of the different brands of boxed rice seemed to blend together, so I chose bright, distinctive colors to distinguish Zatarain's on the shelf. The text and colors are easily changed to cater to different flavors of the boxed rice.
  • This project is not affiliated with Zatarain's, but was done as a student project.