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Bēhance

Zara fragrance packaging design and logo

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  • Zara Fragrance Packaging and Logo

  • Concept and packaging design for Zara fragrance. 

    Idea of a fragrance becoming tribal and the wearer wearing *their* city… or how about having an amazing visit somewhere and wanting the memory as a scent? I hoped to convey an illustrative flavour of different nationalities and named the fragrances accordingly. For example Brigitte/Francoise is French, Maria is Spanish, Giovanna is Italian (of course!!) Here are the original concepts and it’s lovely when the finished design is true to them. For sale currently, worldwide. Illustration commissioned from concept by Sandra Suy