Design a business-to business brochure for Zaner Bloser. It is to be a direct mail piece that sales reps would hand out at trade shows to convince administrators to increase their concentration on handwriting in their elementary schools and use ZB products to do it. They concluded statistics from a national survey in hopes to show that handwriting does increase test scores.
" Zaner Bloser is a company that provides educational programs, products and services
since the 19th century. They are the premier publishers of research-based reading,
spelling, writing, vocabulary and handwriting programs."
Urban, suburban, rural, public, private school Districts. Recipients would be mostly female teachers and curriculum supervisors who would be making the purchasing decisions about handwriting products.
As for the strategy I wanted to focus on the evolution of a child's progress and success over the course of their educational career. Handwriting essentially is a foundational core to a student's development. The mental processes involved in handwriting are connected to other important learning functions, such as storing information in memory, retrieving information and linking them to sound when spelling. The school reports show that handwriting skills strengthens sentence structure. It is a journey with a destination in mind. With only 15 minutes of practice a day, it might be the one thing that dramatically sets districts, teachers, and students apart from the norm.