- Zaditen - Fight back
Outdoor Mobile Print - IPA Best product launch, Global Awards Best product launch
- You never when allergies are going attack. This campaign gave sufferTo launch Zaditen allergy eye drops we tapped into the idea that for allergy sufferers a gust of wind or a turn in the weather amounts to nature declaring war on them. To compliment the launch of the product we developed a mobile app that help customers use the product and defend themselves from allergy eyes.