- Zaditen - Fight back
Outdoor Mobile Print - IPA Best product launch, Global Awards Best product launch
- To launch Zaditen allergy eye drops we tapped into the idea that for allergy sufferers a gust of wind or a turn in the weather amounts to nature declaring war on them - You never when allergies are going attack.. This campaign gave allergy sufferers a chance to fight back. To launch of the product we developed a mobile app that help customers use the product and defend themselves from allergy eyes and this with traditional billboards and outdoor versions of the app itself.