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Za1 – Audi A1 Microsite for Europcar

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  • Za1 with Audi A1

    CLIENT
    Europcar – Car rental company

    TASK
    Promote Europcar and their services.
    Bring the attention to Europcar's new range of Audi cars within their fleet.

    TARGET GROUP
    First time users of the internal Czech market and potentional car hire clients abroad, Audi enthusiasts

    SOLUTION
    Simple online competition based on user generated content strategy. The mechanics was simple.
    Users were asked to submit what would be the most interesting weekend experience in the company
    of an Audi A1. Every week the most popular user was able to fulfil his dream.

    Created with idea maker Marek Prchal.

    MY ROLE
    Graphic Design, Art Direction