- Project from Sophie Hanoun, Marie Philippe and Alban Grosdidier.
Laurent Ungerer, teacher at the famous ENSAD (arts décos) came to our class in ESAG Penninghen and gave us the following problematic : Samsung's ad screens are badly received by the public. They are considered as agressive and invasive, some are even degraded.
So he proposed we would create a "good night" program for those screens, something that would allow the subway user to interact positively with the screen and develop a non commercial creation on it.
We went for the comic classic "Z". It is mentally associated with sleep and in the good number and form, is not perceived as a letter but as an other glyph with it's own signification : sleep
- Below are some pictures of the installation our class crafted to present the project.