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Bēhance

  • ZZ Italica
     
    Editorial project. Branding. "ZZ" are my intials, that's why I decided to create a fictional brand from my own feelings and emotions. To do this, I used flowers: the language of flowers, sometimes called floriography, is a means of cryptological communication through the use or arrangement of flowers. Interest in floriography soared in Victorian England and in the United States during the 19th century.

    It's a very subtle language. I chose 5 flowers, representing 5 different feelings. 
    Each flower has its basic geometric form. Each form creates a different pattern, which represents a specific feeling, emotion or state. 

    5 albums 20x20 on thin, organic paper.