Generating a .com brandname in the financial/banking space isn't a walk in the park. Recently, The Globe worked with our friends at Satalyst to brand some encryption software they have under development that allows online transactions to be processed without divulging any card details or passwords. We wanted a 'brand-sound' as much as a brandname. Zwoosh was where we landed!
Brandname: Simon Elliott and Nik Gall
Design Direction: Enrico Bettesworth and Ben Hagley
Direction: Simon Elliott and Enrico Bettesworth