- Editorial for concept fashion brand Zeroeleven.
The goal of this brand is to unite two esthetic streams - street fashion and high fashion. It emerged as a street fashion brand tightly connected with hip-hop culture, but it is breaking the style boundaries and it's striving towards other fashion scenes staying sharp and unique.
Zeroeleven doesn't have a target group because it stands for attitude that people are not defined by age or status.Everybody is free to express them selves and be individual. One that can identify with brand philosophy can create his own style combining the brand products in unique way.
Art direction: Dimitar Vuksanov
Photo: Mina Šarenac
CG: Siniša Čulić
FPU, Beograd, 2010