The flyer was created with a low production cost in mind so I set it up using one colour on a bright orange paper. It was set to print 5-up on an A4 page.
The flyer appeared in backpackers and guesthouses around South Africa, and was usually bundled onto a display shelf alongside many other flyers of the same dimension. This created a problem as the bottom half of the flyer was usually hidden behind others and together the display shelf was a busy jumble of colour, photography and type. I noticed that most flyers were printed on white paper and for this reason I opted for a bright orange paper. The words "day tripping" appeared framed in black at the top and were legible from across a room.
The back of the flyer featured a map that was created as an overview of the various popular Overberg destinations. Although not to scale, guests had a clear idea of the location and activities offered in the area.
It worked brilliantly and I receive trip requests to this day.