Logo and Collaterals(name card, serviettes, main menu, wine menu, children menu, feedback form)

 

 

The restaurant’s interior design were mostly dominated by metals and wood, giving an overall industrial chic appeal. Hence we utilized a mixture of both wood & metal in the main menu - a customized wooden menu board made from the eco-friendly oriented strand board material together with an imported metal rustic clip was used for the backing. the menu’s cover page had vibrant images of common indian spices in a clean table format, giving the consumer an immediate understanding of the restaurant’s cuisine yet still maintaining a modern concept.

 

The restaurant owner arranged for a sweet children’s corner with play toys for customers’ kids to hang out in, which further served to underscore the restaurant’s family-friendly concept. the children’s menu actually used stickers that children can select their meal, side dish and drinks to stick into allocated boxes on a sticker sheet to order their food choices.

 

For the logo, we selected a serif typeface that was relaxed enough and contemporary to portray a classy yet chic appeal. The horizontal lines in the letter‘f’in‘Zaffron’was partially created from an organic longish shape featuring the crimson stigma from the saffron spice - the restaurant’s namesake. the vivid orange colour also reflected the saffron spice.

The wine menu was designed to be shaped like a bottle and made to stand on the restaurant table for a straightforward concept that alcoholic drinks were served. to further highlight the restaurant’s sassy personality, we integrated quirky taglines for the serviettes and waiters’ aprons. For example, we played on the movie title “the devil wears prada” to “the devil wears prata” - “prata” being one of the common indian dish that the restaurant will offer.

 

We also designed and developed the restaurant’s website (http://www. zaffronkitchen.com) which maintained a similar concept with the collateral - providing a through the line approach and brand identity is kept strong both online and offline.

Response was overwhelming - many customers enquired about the sale of the aprons, took pictures and placed on their personal blogs/websites which in turn encouraged word-of- mouth advertising for the client as well as offering an interesting additional revenue-making sideline.