The brand Z Beds & Mattresses is supposed to be a luxurious brand that, alongside beds & mattresses, sells high quality bed and bedroom accessories like sheets, pillows, pillow cases etc and other small interior decorations.
The name came from the well-known "Zzz" symbol used in cartoons, comics etc when someone is sleeping. I though it would be a great name for a brand that sells beds, because it is so logical and straightforward yet simple, effective and original. The name and the soft "Z" logo are there to soften up and give a dose of humor and relaxation to the overall strict identity, which with soft green tones and wallpaper-like stripes brings the perfect combination of luxury and relaxation, but with a twist.
This brand doesn't actually exist though, I made it up to play a little with styles and identities.