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Bēhance

Yumm Yogurt logo and identity elements

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  •  YUMM YOGURT 
    FROZEN YOGURT BRAND & CAFÉ OF THE SAME NAME
    LOGO AND CORPORATE IDENTITY ELEMENTS
  • Designer — Tatyana Anisova
    Gift card by Alexander Dashutin
  • Task: to create a fun and tempting logo and some corporate identity elements.

    Solution:
    the product has a wide range of flavours, so the key koncept is the versatility. Therefore the logo itself is simple, and the focus is on the corporate identity elements — cheerful fruits.
  • Logo is simple and fun.
  • Each flavour has its own unique character.
  • All characters could be placed either on white or dark background.
  • Gift card, which conveys "yummy" without saying a word.
  • Yummy cup.