Yumm Yogurt logo and identity elements
- YUMM YOGURTFROZEN YOGURT BRAND & CAFÉ OF THE SAME NAMELOGO AND CORPORATE IDENTITY ELEMENTS
- Designer — Tatyana AnisovaGift card by Alexander Dashutin
- Task: to create a fun and tempting logo and some corporate identity elements.
Solution: the product has a wide range of flavours, so the key koncept is the versatility. Therefore the logo itself is simple, and the focus is on the corporate identity elements — cheerful fruits. 
- Logo is simple and fun.
- Each flavour has its own unique character.
- All characters could be placed either on white or dark background.
- Gift card, which conveys "yummy" without saying a word.
- Yummy cup.
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