Identity, Stationery & Website
In early fall 2010, the school in Gothenburg formerly known as KY Akademien, needed a new visual identity after a name change to Yrkeshögskolan Göteborg (henceforth YHGBG). Already being a strong brand in the local field of higher vocational education the black and yellow colour palette, a key element from the existing identity, was kept. Apart from that, all other aspects of the identity were redesigned, including the website. The comprehensive identity program, launched in October ‘10 has been in steady development with new applications added over the last few years.
YHGBG’s identity was designed to convey professionalism, commitment and development but also to be welcoming, engaging and including. The dotted line leaves room for the students’ personal expression and proclaims that YHGBG keeps an open mind towards different opinions and is keen on letting the students influence and form their own educational path. It also says that there is more to come building on to the fact that over 80% of the YHGBG’s students find employment during their first year out of school.