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Bēhance

  • Youth Movement Collective
    Art Direction and Brand Construct
  • Led by choreographers Robert Vail and Matthew Flatley, The YoMoCo strives to blend the artistic spheres of movement, film, fashion, creative writing, original music and photography to produce innovative and original works.The company was founded in 2010 out of the need to merge dance with other artistic elements to produce more dynamic, multifaceted art. The collective is comprised of artists that have a passion for their art and an urge to experience other original perspectives.

    Art direction for the Youth Movement Collective involved developing an authentic way to display the company's name. This brand construct took into consideration the postmodern, minimalistic visual language of the dancers and video production.

    The first of a series of newsprint flyers was produced, detailing the work and members in an appealing printed format.

    The personal identities for members' cards each feature a unique, hand-painted Rorschach image, representing the movements of the dancer's bodies, the openly interpretive nature of their choreography, and the physical and interpersonal closeness of the group. The reverse displays the company identity and contact information. This identity is extendable and is also used on posters, CD media envelopes, and mailer packaging.