Our lives are built upon the memories of moments that we deemed to be important. We allow these moments to define us, they speak of our being and shape who we are. They can be inspiring and even motivational, propelling us forward towards great success and self-defining monument. The adverse is true as well, there are moments of failure and defeat that plant seeds of disbelief in oneself.

We each have the ability to increase the amount of positive moments in the lives of those around us. Through the appropriated voice of scratch’n’win tickets, these cards target individuals in a moment readied for an uplifting experience, delivering a seemingly random touching message. What I can only described as bombastic-color and energetic TNT typography, these faux-lottery tickets incite impulsive actions to reveal an unexpected surprise. Rather than a free ticket, three hearts, or a row a cherries.... scratching the surface unveils simple universal truths toward the individual scratcher.

Lotteries are regressive in that they raise disproportionate shares of money from low-income groups and intern States invest a minute proportion on those groups, yet States target low- income people. The Illinois State Lottery once posted billboards in Chicago’s most blighted neighborhoods with the slogan “This Could Be Your Ticket Out.”