Problem 1:
Mostly masses understand how blood could save lives. Sadly, they do not realize it as their social responsibility to help. They think that other people must give enough blood. However, the demand it keeps increasing, especially if the natural disasters keep happening in the world.
Problem 2:
Mostly masses understand how blood could save lives. Sadly, they do not realize it as their social responsibility to help. They think that other people must give enough blood. However, the demand it keeps increasing, especially if the natural disasters keep happening in the world.
Problem 2:
People too busy with their lives, they always wants keep their job, family, and their spiritual life in balance. In fact, the responsibilities to help other are also take part in these points. By rescue other, you might help your family, partnerships, or friends. Some people might forget about each other and more focus with themselves. Therefore, an integrated campaign to strengthen this way of understanding to help hand in hand as a share benefit, which might save them one day. Indeed, if you think that is your life worth an hour of someone’s time, it also vice versa.
Single-Minded Proposition
Giving blood is means more than saving a life. More lives can be saved with more blood being contributed.
The next person you save might just be yourself.
Concept
Concept
Approach the targets by using visual metaphor/analogy. The silhouettes represents moments that could happen
if you help people alive.
3 Series of Print Advertisements
Your blood is powerful that could save their every moments, because everyone has their own precious moments. In these case, there are 3 series of moments that human needs in they life. Health, Wealth, Love.
Your blood is powerful that could save their every moments, because everyone has their own precious moments. In these case, there are 3 series of moments that human needs in they life. Health, Wealth, Love.
Even we think it just a blood, nothing more, it could be something for others.
this ad is showing the wealthness, that has been representative with business moments. Everyone deserve a success in they life, when they could reach their goal that they planning.
this ad is showing the healthness, that has been representative with sport, livelihood moments. When we health, we will feel happy and fresh, and they deserve it too.
this ad is showing the love, that has been representative with marriage,as one of the important moment in human life. So, give them a chance to meet up and find their love ones.
Ad Shell
size: 6-sheet poster (1800mm x 1200mm)
how it works:
the special ink and paper that build inside the adshell, which the red ink will be
slowly move or spread out into the end of the picture by the end of 2nd week.
size: 6-sheet poster (1800mm x 1200mm)
how it works:
the special ink and paper that build inside the adshell, which the red ink will be
slowly move or spread out into the end of the picture by the end of 2nd week.
The ink calendar by Oscar Diaz has been inspired to create this ad-shells concept.
Each day the adshell will be fill up with the ink, this will create a effect of flowing
and trigger the curiousity to masses about what image that gonna looks like/gonna
be appear. It inspired by a calendar which has been done by one of designer in
other country. This ink will automatically moving day by day as the time goes by.
Moreover, the reason why this effect will works on adshell is because mostly people
take the same bus to go to work, and they will realize that the red ink will flowing
everyday. Overall picture concept is to show relationship between family and
between friends, that give a perfect moment.
and trigger the curiousity to masses about what image that gonna looks like/gonna
be appear. It inspired by a calendar which has been done by one of designer in
other country. This ink will automatically moving day by day as the time goes by.
Moreover, the reason why this effect will works on adshell is because mostly people
take the same bus to go to work, and they will realize that the red ink will flowing
everyday. Overall picture concept is to show relationship between family and
between friends, that give a perfect moment.
