Topic: Prevention of driving under influence of alcohol
THE BRIEF:
The relationship between alcohol and accidents is well known. Specifically in
relation to traffic accidents and in general it is estimated that driving under the
influence of alcohol is responsible for 30-50% of fatal accidents, 15 to 35% of
those who cause serious injury, and 10% of those who do not cause injuries.
Young people, for various reasons (inexperienced drivers, high consumption on
weekends, uninhibited behavior, etc..) are particularly vulnerable. It is estimated
that the relative risk of suffering a fatal accident on drivers with blood alcohol
levels of 80 mg/100 ml is highest among young people 16-17 years (165 times)
and between 18-19 years (70 times).
Consequences of alcohol abuse
‐ Alcohol slows reactions "After a glass of whiskey average man needs
15% longer than normal time to stop the car or take a turn at the wheel at
the critical moment.”
‐ Alcohol accentuates the presumption. "Even the smallest amount of
alcohol, causes to the driver a dual effect: their driving worse and makes
them think they drive better."
‐ Alcohol weakens the clarity of judgement.
‐ Alcohol reduces the ability to concentrate. Under the influence of alcohol
the driver becomes more talkative and is easier distracted.
‐ Alcohol affects the visual power. It has been shown that moderate
drinking reduces the visual acuity in 32%. "After drinking alcohol, the
driver see as bad as you would in darkness through a pair of sunglasses.
To appreciate and recognize the details needs more light than usual and
things dimly lit escape entirely from his vision, if is dazzled by bright light,
takes longer than usual to return to see clearly. "
In January the Costa Rican press announced that thanks to the harshness of
the law, the arrest of drunk drivers in Costa Rica fell almost 50%.
Later, the deputies gave in and lowered up to 70% the penalties of Traffic Law.
We can not leave all responsibility to the creation of laws and their enforcement,
we need an awareness campaign for the citizens.
Communication objective
To raise awareness of the importance of driving with responsability and free
from the effects caused by drinking. Change the culture of irresponsible driving.
