Young Lions Design Competition 2013 - Santa Casa
The briefing of the competition proposed a redesign of the identity of Santa Casa da Misericordia de Lisboa - an institution of reference here in Portugal whose mission is to improve the welfare of the population, focusing in the most disadvantaged and unprotected.
With this project we intended to "refresh" the Santa Casa brand. We used bright solid colors and an icon system to distinguish and to create a more cohesive look for the project areas of the institution - health, culture, education, social and games. Togheter all the icons blend up in layers and form the main logo - a window to the universse and main values of Santa Casa da Misericordia de Lisboa.