THE BRIEF
FIX THE IMAGE OF ISLAM WITH A POSTER CAMPAIGN
FIX THE IMAGE OF ISLAM WITH A POSTER CAMPAIGN
THE SOLUTION
THE CAMPAIGN GOAL WAS TO LET AMERICANS KNOW HOW ASSUMPTIONS COULD BE DANGEROUS.
THE CAMPAIGN GOAL WAS TO LET AMERICANS KNOW HOW ASSUMPTIONS COULD BE DANGEROUS.
THE IDEA WAS TO USE STRONG TERRORIST EVENTS AND THEIR AUTHORS
AND MAKE OUTRAGEOUS ASSUMPTIONS BASED ON THEIR RELIGION.
THE SOLUTION
THE POSTER CAMPAIGN FOLLOW-UP WOULD BE A WEBSITE
THE POSTER CAMPAIGN FOLLOW-UP WOULD BE A WEBSITE
THE WEBSITE WOULD FEATURE A DISCUSSION FORUM AND A SERIES OF BAD FACTS ABOUT ISLAM. EACH BAD FACT WOULD ONLY DISAPPEAR IF USERS RE-WRITED A GOOD FACT ABOUT ISLAM.
A TOTAL OF 1000 FACTS SHOULD BE ACCOUNTED FOR. WHEN ALL WAS LEFT WERE GOOD FACTS, A BOOK WOULD BE PRINTED AND OFFERED TO EACH PARTICIPANT.
