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You Are Beautiful

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  • Sitting down with Classic's logo, the upper quarter curve of the "c" was extracted to inform the structure of the "Photo" hand-lettering. Inspiration came from the vintage glass and neon signage of camera shops, specifically Chicago's Central Camera. As a complementary typeface to the lettering and the logo, Sindsans was created by adopting the roundness of the lettering's curves and coupled it with the extended sophistication of Classic's logotype. Through inserting a bit of the rawness generally derived from hand-lettering, the "You Are Beautiful" type contains a rich personality of honesty and inclusiveness.
  • Custom typeface Sindsans's bold capitals coupled with the hand-lettering and diamond lock-up.
  • HA! Even the Classic team got in on the fun.
  • Holding makes for the greatest of memories.
  • These memories we will hold.
  • Remember, we must remember.
  • Attendies left the evening with protective sleeves and You Are Beautiful stickers.
  • Each sleeve had a membership card inwhich your photo from the evening could slide into.
  • Together we are part of something special.
  • This video is a short journey of the evening. Much thanks and credit to Ohn Ho as many of the photos used in the video were shot by him.