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Bēhance

Yoplait Yogurt Packaging Proposed Redesign

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  • Yoplait Yogurt Packaging Redesign
    proposing better packaging for a better environment
  • My initial desire to redesign this container branched from my frustrations with eating the yogurt itself. The inward ridges made it inconvenient to fully finish the yogurt and leave the consumer a victim of food wastefulness. Upon further research and examination of the container, I found more errors with its design. Towards the bottom in small type, “protect wildlife crush cup before disposal” is written to depend on the consumer to prevent small animals such a skunks and squirrels from being suffocated by the container. I then felt that this issue was our biggest concern. In efforts to develop a packaging less harmful to nature and helpful to consumers, I started brainstorming several ideas. My final design encompasses the new mission statement:  “Yoplait® is for the health-minded individual that supports reusability.” The new bowl-shaped container is sealed better, uses easily recyclable plastic, includes a spoon made of potato plastic, and can be reused to store other foods or small supplies. 
  •     one of the requirements for this project was to use biomimicry as part of my redesign.
  •     displaying the research I had done on Yoplait's demographic
  • digital translation of desired shape
  •     acquired a plastic bow, lid, + spoon in my desired shape and had to remove the existing label to add mine on.
  •                            final design (top view)
  •                             final design (side view)