My initial desire to redesign this container branched from my frustrations with eating the yogurt itself. The inward ridges made it inconvenient to fully finish the yogurt and leave the consumer a victim of food wastefulness. Upon further research and examination of the container, I found more errors with its design. Towards the bottom in small type, “protect wildlife crush cup before disposal” is written to depend on the consumer to prevent small animals such a skunks and squirrels from being suffocated by the container. I then felt that this issue was our biggest concern. In efforts to develop a packaging less harmful to nature and helpful to consumers, I started brainstorming several ideas. My final design encompasses the new mission statement: “Yoplait® is for the health-minded individual that supports reusability.” The new bowl-shaped container is sealed better, uses easily recyclable plastic, includes a spoon made of potato plastic, and can be reused to store other foods or small supplies.