Yii - Brand identity
- Behance.netProject Featured On:Behance.net — 3/19/11
- Yii - Exhibition Identity
Collaboration with Creative Director Gijs Bakker
- A very subtle and minimal exhibition Identity commissioned by National Taiwan Craft Research Institute. Yii - An on going exhibition featuring collaboration works of 15 Taiwanese designers and 20 Taiwanese traditional craftsmen. opening at Triennale di Milano this year. Organized by Creative director Gijs Bakker.
- The Concept
"Yii" (易) - pronounced as the letter E - Taking from the classic text I-Ching (易經) , also known as the Book of Changes. The logo mark design, as requested by creative director Gijs Bakker (co-founder of Droog Design) , need to be very simple and not looking too logo. We decided that a pure minimal typographic approach would work.Avant Garde extra light was selected for its geometrical simplicity. We modified the strokes and spacing as a subtly reference to a Trigram marking from the bāguà (八卦) symbol; mimicking one of the eight possible trigrams of the I-Ching, ☶ (The solid line represents yang. The open line represents yin).The thin lines composition also works as providing a reference to Bamboo, a local grown eco-friendly material and is frequency used by Taiwanese craftsmen.Please visit www.yiidesign.com for more information.