YELP CAPTURES SOHO!
The idea behind the poster, the postcard and banners is to get people interested in a photo contest that Yelp organized in London in Soho.
The idea was to snap photos of local businesses about anything (from fabulous latte art to that pigeon eyeing your croissant) while people were out around the neighborhood. These were then uploaded on the spot using the Yelp Mobile App as part of the competition.
We also created a table tent which explained the contest and how to participate.