In developing the corporate stationery, I thought it would be fun to have two versions to the letterhead – "Closed Beak" and "Open Beak" (not represented in the above photo). Depending on the client's recipient, conservative or fun, she would pick the best letterhead design to match the personality. For any custom designed letterhead, there should always be a suggested template design on how a letter should be set up. For example, the "Open Beak" letterhead required precise measurement so the addressee's info is placed correctly in the speech bubble seen below. I provided the client with exact dimensions in which she could set up her margins in Microsoft Word. This letterhead template is usually seen as part of the bigger Brand + Graphics Standards Manual. In this case, I provided the necessities based on the client's current needs and budget to get the project done. Read Less