Herbert Lubalin was arguably one of the most prolific typographic masters of all time. Personally as an artist, I can't help but to feel some sort of connection to Lubalin's legacy. His design sense and ethics speak volumes towards what I try to achieve daily through my creativity as a graphic designer. Herb was an ambidextrous designer with a strong affinity for type. So am I. He also passed away during the same year I was born, 1 9 8 1.
Because of this, I decided to create a typeface as a tribute to his greatness. The font is called "FREDERICK"